"I'm not here to just execute someone else's brief. I'm here to make the work better than the brief."
I'm Bailey — a full-service creative based in Sydney. I work across the complete production lifecycle: from the initial idea and content strategy, through to directing the shoot, cutting the edit, and delivering the final asset on every platform it needs to live on.
My background spans broadcast television, branded content, documentary, paid media and content strategy. I've led production at Southern Cross Austereo, built documentary series for elite sport, directed branded campaigns for national brands, and helped clients turn a single shoot into a full content ecosystem.
I got into production because I was interested in the entire chain of decisions — from what you're trying to say, to how you say it on screen, to how it lands with an audience. That instinct runs everything I do, whether the brief is a 90-second Reel or a multi-episode series.
Currently: salaried role alongside selective freelance. I'm particular about what I take on — the work is better when I actually care about it.