End-to-end creative production — from the first conversation to the final file.
Before a frame is shot, the idea has to be right. I work with clients from the earliest stages — helping shape the creative concept, define the content strategy, and figure out what the work actually needs to say and where it needs to live.
I direct and produce on-camera — running shoots from pre-production through to wrap. Comfortable across single and multi-camera setups, documentary and scripted formats, and fast-turnaround branded content environments.
Full offline and online editing in Premiere Pro. Colour in Lumetri, sound design and mix, motion graphics in After Effects. I deliver clean, polished work that holds up on every platform.
Paid video built to do a job on the feed. Hook-first structure, platform-spec delivery, and an understanding of what actually drives retention and conversion — not just what looks good.
One shoot shouldn't produce one asset. I version masters into every format you need — 16:9, 9:16, 1:1, 4:5 — with captions, safe zones and platform-specific pacing built in from the first cut, not retrofitted at the end.
Helping brands think clearly about how video fits into their broader communication — what formats to invest in, how to structure a shoot to produce six months of content, and how to build a library of assets that actually gets used.